Posted: 17th February 2026
Overview of How To Use IT For Driving GrowthFor many businesses, in-house IT teams are consumed by day-to-day operations just to keep systems running. That’s not a failure - it’s reality. The challenge is that growth rarely happens in maintenance mode. Companies that use Managed Service Providers (MSPs) strategically utilise new skill sets, resulting in innovation, scale, and IT driving growth. |
Ask almost any business whether IT is important, and the answer is an immediate yes. Ask whether IT is driving growth, and suddenly the answer is a little less certain.
Many businesses assume that because systems are stable and people can work, IT must be doing its job. But could it be doing more?
When IT is just keeping the lights on
When a business relies solely on in-house IT, it usually becomes an endless cycle of operational necessity. That’s not to say your IT Manager is failing. In fact, they’re working incredibly hard. Systems are up, issues are handled, cyber security is managed, and users are supported. From the outside, everything looks fine.
The problem is they become consumed by maintenance: Risk avoidance dominates decision-making, and strategic initiatives get postponed until “things calm down,” which rarely happens. Projects move slowly, not because of a lack of skill, but because there’s no time to think ahead. With this model, IT exists to protect the business from disruption, but it could be creating new opportunities to drive growth.
What needs to change for IT to start driving growth
Outsourcing to a Managed Service Provider can fundamentally shift the dynamic in more than one way.
IT Support
Firstly, an MSP is designed to operate at scale. Monitoring, patching, backups, help desk support, and security hygiene are core services. When an MSP takes over these responsibilities for your business, your in-house IT Manager gains something incredibly valuable… time capacity.
IT Consultancy
Alternatively, your business could partner with an MSP that offers IT consultancy. With the right provider, you can effectively extend your team with a number of experts who can support and execute projects for you. Your IT discussions move away from asking, “Can our systems support this?” and start focusing on, “How can we use IT to grow?”
Research shows that businesses that use MSP services strategically are over four times more likely to outperform competitors on revenue growth and profitability.
With this model, IT driving growth becomes achievable because your business is no longer asking one person to do two incompatible jobs at once.
The question you need to ask
If growth is a priority for your business, ask yourself: Is our IT model structured to innovate or survive?
If your IT is consumed by maintaining systems, no amount of motivation will turn it into a growth engine. Your business needs structural change. For most businesses, utilising the services of a Managed Service Provider is the turning point for change.
Jupiter IT consultancy for your business
At Jupiter IT, we have an extensive team of experts, from Cloud Architects and Server Experts to Cyber Security Specialists and Project Planners. Already have an IT manager? No problem. Our IT Consultancy Service can be used to complement your in-house team!
Get in touch today and let us make your IT drive growth for your business.
